Apple announced today that it has sold over 1 million videos on it iTunes since the launch of the videos section on October the 12th.
Here is an extract of the press release (Reuters):
"Selling 1 million videos in less than 20 days strongly suggests there is a market for legal video downloads," Steve Jobs, chief executive officer, said in a statement. "Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods."

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