Apple trademarks "MacBook" and "FrontRow"

Apple has filed two new trademarks at the U.S. Patents and Trademarks Office on February the 22nd. The first is "MacBook" and the second is "FrontRow".

MacBook:

IC 009. US 021 023 026 036 038. G & S: Computers, notebook computers, computer hardware, computer software;; Computers, notebook computers, computer hardware, computer software, computer peripherals. FIRST USE: 20060110. FIRST USE IN COMMERCE: 20060110

"MacBook Pro" is the name that is given to the latest, Intel-based high-end laptops, replacing the name "Powerbook". It is very likely that "MacBook" will be the new name of the entry-level line currently named "iBook".

FrontRow:

IC 009. US 021 023 026 036 038. G & S: Remote controllers for audio devices, video devices and personal computers; computer software for controlling the operation of audio and video devices and for viewing, searching and/or playing audio, video, television, internet radio, photographs and other digital images, and other multimedia content. FIRST USE: 20051012. FIRST USE IN COMMERCE: 20051012

"FrontRow" is the name of a new Application that Apple has released late last year along with a new iMac G5 which features a built-in iSight, an IR sensor and a remote. This application allows users to access easily to all their media content using a Remote Control. The latest version is adding the support of Bonjour (formerly Rendezvous) technology which allows access to content from a network.