High School Musical and NCAA Basketball on iTunes

Apple is quietly making its first step into the online movies market with some unusual content it added on iTunes this week.

The first full-leght movie that was made available on iTunes is "High School Musical" from Disney Pictures. The movie weights 487.1MB, lasts 1'39" and is priced $9.99.

Apple has also added the NCAA Basketball Division 1 Championship (from CBS Sports) to he iTunes music store. Games are priced $1.99 each.

Considering the file size/lenght ratio, we believe it is the same format as for music videos (H.264 or MPEG-4), allowing this new content to be played on a video enabled iPod.