Apple-NAB Special Event coverage

Apple his holding a special event for the National Association of Broadcasters' (NAB) show. MacScoop will be providing real-time coverage and full report on this updated page.

The event starts 6:00pm (GMT).

LIVE coverage
7:50 - Apple online store reopened, summary of the announcements here
7:55 - event over
7:50 - Color: David shows all aspects of Color gradients, auto-balance, automated colorization adjustments, dragging of shapes to apply effects on, custom shapes too, presets can be exported
7:34 - Color: Demo by David Gross (Fox Australia)
7:33 - Color (Engadget): "It's designed to be a natural extention of FCP. Same UI for 3-way color correction with RGB and luma curves, lift, gamma, gain, visualization of color in 3D space. Mattes from chroma, luma, saturation, custom vignettes, hue and saturation curves. Color effects -- string them together with a node tree. And Geometry. Bring all four of these things together and get what you want: a signature look."
7:31 - Color: Real-time color grading
7:29 - New app! "Color"
7:28 - Apple NAB announcements retrospective
7:27 - FCS2: available next month
7:24 - FCS2: Final Cut Studio 2 (still) costs $1299, $499 for the upgrade from FCS1 and $699 from any version of FCP
7:22 - C3: presets for all the devices, custom presets, draggable preset groups, preview of overlays and watermarks, chapter markers
7:20 - C3: x3 faster than C2 (encoding the a on an 8-core Mac Pro)
7:18 - C3: improved cluster support, dynamic filters with timecode overlay, animated motion watermarks
7:16 - Compressor 3
7:15 - ST3: 5.1 is encapsulated in one track
7:03 - ST3: Conform allows easy correction of bad frequencies
7:02 - ST3: demo with free (no royal-tees) surround FX and sounds provided with ST
7:01 - ST3: new feature called "Conform"
7:00 - ST3: composited audio tracks, core 5.1 surround mixing
6:59 - ST3: more sound FX, 3-up video HUD support
6:58 - SoundTrack Pro 2
6:56 - Motion 3: more tools particles demo
SORRY MY APPLE WIRELESS KEYBOARD WAS OUT OF BATTERY! :)
6:50 - Motion 3: 3D lighting, navigation, space, adding more tools
6:49 - Motion 3: Open Format Timeline (can mix formats, resolutions, frame-rates)
6:47 - demos done with ProRes, showing how undistinguishable the format is when compared to HD (19MBps Vs 127Mbps)
6:45 - Motion 3: Unrendered preview, GPU acceleration for FX and filters
6:42 - Motion 3: Better integration with FC, more effects,
6:39 - IO-HD $3495 (pics from Engadget 1, 2, 3)
6:36 - IO-HD Hardware encoder for ProRes
6:33 - Final Cut 6: can do uncompressed HD, supports next generation devices from Sony, you can put 4K files
6:31 - Working with RED (RED Digital Cinema)
6:30 - FCS2: Apple ProRes 422, next gen post production format with uncompressed HD quality at SD file sizes, 10-bit, 4:2:2, full raster, VBR (engadget has slide pic)
6:29 - Final Cut Studio 2
6:27 - 999 with 10-user limit $1999 for unlimited users
6:25 - FC Server: well integrated with FC Pro, shot selection, proxy
6:24 - Final Cut Server
6:22 - (Apple online store closed) more talk about the FC World...
6:18 - Schoeben talks about the "Final Cut World", says there are tons of users, plug-ins, books and that Apple gets tons of feedback from the community
6:14 - more than 800 000 FC Pro users wordwide, listing what can be done with FC Pro
6:12 - Rob Schoeben (VP Applications and Produt Marketing) enters the stage
6:00 - People are sitting.