New UK "Get-A-Mac" ad says Office prefers the Mac

In a new "Get-A-Mac" ad posted on Apple's UK web site and exclusively reserved to the UK audience, the main message is that Microsoft Office runs on Mac and prefers it.

This new ad shows the UK Mac and PC characters as well as five others who represent each application of Microsoft's Office suite. The Excel character is dressed in Green, PowerPoint is in Orange, Word in Blue and so on.

Then the PC character is asking them what are they're doing with the Mac and calls them back but the Office characters refuse to come to him: "I don't see a ring on this finger!" and "You're not the boss of me!" Excel and PowerPoint answer to him. A last attempt of the PC characters is to try to entertain Office characters with a "quarterly report" job, but still it fails.

Apple started UK-specific "Get-A-Mac" ads earlier this year with translations of the U.S. ads and also with some ads specific to the UK audience such as "Court", "Naughty Step" or "Magic".