Month of November , 2003

UPDATE: Readers from France reported that the iPod campaign has started with "Hey Mama" commercial.
Sources indicated me that Apple is starting a large TV-ad campaign in Europe this week with the same iPod TV ads as those aired in the USA. Apple probably wants to boost iPod sales for the holidays period. The iPod has already been advertised a lot this year in Europe but not with TV-ads yet.

Few months ago, as reported here, I was informed about the fact Apple would soon have a strong marketing strategy for Europe.

According to recent reports, this year's MacWorld SF will, like last year, bring a lot of software related announcements.