Lately, it looks like Apple is more and more interested in markets outside the USA and especially Europe if we consider the company's latest moves.

The Get-A-Mac campaign, launched last year in the USA, will probably be extended to Europe during 2007 as the company is making serious localization work for the European audience.

A few weeks ago, the French audience noticed Apple had quietly updated and brought back online French versions of its Get-A-Mac campaign. The campaign had already been translated last year but was removed a few weeks later after criticism raised over the quality of the localization.

Last week it was the UK Apple site that replaced the original US TV spots by "made for UK" ones. Apple has hired two English comedians, Robert Webb (Mac) and David Mitchell (PC) instead of Justin Long and John Hodgman.

This ad campaign has been very successful in the USA as it brings clear messages to the hesitating Windows users, such as "PCs got viruses, PCs freeze, PCs ain't cool"... among others.

Earlier this month, during the Q1 Financial results conference, Apple's management clearly showed interest in increasing sales outside the USA and pointed out efforts to broaden distribution in Europe several times.

At the moment, the company seems to be working very closely with several retail chains as distribution partners, so as to make sure its products are sufficiently visible in Europe.

Apple also showed interest in opening more retail stores in Europe, including other countries than UK but has never confirmed any specific location for its future European stores.

Last year, European resellers saw some significant changes in their contracts with most of the changes reflecting coherence with US resellers contracts and this clearly showed Apple has already started paving the way for more stores of its own in Europe.

Meanwhile, Apple is also preparing the release of the iPhone in Europe as a recent report on the French newspaper Le Figaro claimed that discussions with the French carrier Orange are already ongoing.

This year is very important for Apple, as the company is planning to release its next-generation operating system Mac OS X Leopard, its much anticipated iPhone and several other products. So we guess the company's executives want to make sure everyone can see and buy these new products all around the world.